BRIO

BRIO used to be a traditional Swedish toy and stroller brand and was founded 1884. In the year In 2004 Proventus steped in as principal owner and BRIO started it´s process to reposition the brand. Camilla Lundsten Studio was chosen as one of the key partners, to focus on toy development and identity development.

During 2004 - 2007 CLS delivered product development and prod-uct design for the BRIO railway toy concept named "My first", for kids 0-3 years. CLS also created parts of the BRIO identity like

the colour identity, image identity , packaging design concept for toys, products catalogues and manuals.

View Products, Colour identity, Images identity, Packaging, Communication, Set Design