Brio – Product Development and Design

The classical BRIO wooden railway concept was in need of product development to attract modern girls and boys on an international market. Building on the BRIO heritage CLS developed a series of pedagogical toys based on the railway function, creating animal characters with added attitude, mobility, new playvalues, modern materials. www.brio.net These were also developed into a contemporary doll house.

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Client: BRIO
2005-2007