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Selfridges & C:o
In 2000 Chief Executive Vitorio Radice set out to transform Selfridges & C:o with the help of Wink CEO, Tyler Brulé, and Camilla Lundsten, Associate Creative Director. They formed a creative think tank which supported the development of the department store, their new offer and attitude. Wink and Camilla Lundsten also developed the graphic communication identity and fashion campaign, including a print campaign and in-store communication.
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Client: Wink/Selfridges & C:o
2000-2001
2000-2001