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Axfood/Willys - Packaging Design Concept
Axfood consolidated their small brands, ranging from skin care to food products, into the
new brand Willys. CLS developed a new logo and packaging concept, and assisted in the development of the assortment hierarchy. Partner BAS created the shop identity and architecture. The Willys brand stands for good quality, and by selling high volume they can maintain reasonable pricing. The packaging design had to fit within this framework and help keep productions costs low.
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Client: BAS
2004
2004